Last updated: July 8, 2025
Our promise in plain English: From July 5 - 11, 2025 we'll donate $1 for every Qualifying First Play (up to $5 per device per day) of any Staple Games title, up to $15,000 company‑wide per day and $200,000 total. We hope to smash those numbers, so we may extend the campaign or raise the cap (see §3). Thank you for helping the kids of St. Jude!
1. Who we are
Staple Games, LLC. (called "Staple Games," "we," or "us").
2. Campaign Period
Starts: 12:00 a.m. Central Time (CT) July 5, 2025
Ends: 11:59 p.m. CT July 11, 2025
We may extend the end date or restart the campaign if community response is amazing (§8).
3. How the donation works
- Donation amount: $1 per Qualifying First Play.
- Per-device daily limit: 5 Qualifying First Plays ($5) per device per calendar day.
- Daily cap (all players): $15,000 (15,000 Qualifying First Plays).
- Overall cap: $200,000 total.
- Minimum donation: $100,000, no matter what.
If we extend the campaign or raise the cap, we'll announce it on our website and social channels.
4. What is a "Qualifying First Play"?
A play counts when all of these are true:
- A unique device installs any Staple Games mobile title from the Apple App Store or Google Play Store during the Campaign Period; and
- The player opens the game and keeps it active for at least 60 seconds; and
- Our analytics platform records the play as genuine (not a bot, duplicate, emulator, VPN farm, or other fraudulent traffic).
Each unique device can earn up to five Qualifying First Plays per calendar day across any Staple Games titles. Try ten games today and you'll donate $5 today—come back tomorrow and those same titles can make another $5!
5. Eligibility & "No purchase necessary"
Anyone, anywhere can generate a Qualifying First Play—no payment, purchase, or in‑app spend is required. Void where prohibited by law.
6. How we count and remit donations
- Daily estimate: Each day at 9 a.m. CT we'll pull the previous day's Qualifying First Plays and immediately donate that estimated amount to St. Jude.
- Reconciliation: Within 30 days after the campaign ends we'll reconcile against final analytics data and donate any additional amount owed.
- Transparency: We'll update a public running total at staplegames.com/plays‑for‑st‑jude.
7. Privacy
We log anonymous device IDs, install timestamps, and play‑time data to verify Qualifying First Plays and fight fraud. For details, read our Privacy Policy. This Campaign also incorporates and is subject to our Terms of Use except where those Terms conflict with these Campaign Terms. We do not sell your data.
8. Good‑faith adjustments
If technical issues, fraud, or other factors threaten the integrity of the campaign, we may pause, adjust, or end it early. We'll act in good faith and post any changes at the link above.
9. Independent promotion
Apple Inc. and Google LLC are not sponsors or participants in this promotion.
10. Governing law
These Terms are governed by the laws of the State of Texas, USA.
11. Contact
Questions? Email support@staplegames.com.
Thank you for playing—and for helping St. Jude's mission of finding cures and saving children.